среда, 13 ноября 2019 г.

Wat is WizKey? CEO Bart Lizen over de car sharing toepassing WizKey

For more information, visit is WizKey?

WizKey is a platform for car fleet sharing. WizKey automates the entire rental process from registration and reservation to the handing over of keys. WizKey vehicles rent themselves out, with rates, opening hours, etc. dynamically varying automatically if there is an optimal occupancy and return on investment.

How did you come up with this idea?

By direct questions from the market of car dealers. Car dealers have come to tell us themselves that the margin on cars sold is getting smaller and smaller. In addition, their customers are increasingly looking for flexible mobility solutions instead of buying a car.

How did the car dealers end up with you?

Via our car-sharing company Bolides. Bolides received a lot of media attention when it was launched in 2014 because we brought a sexy version of what until then had been considered a goat wool sock idea. We were able to appeal to a completely new audience with premium cars parked floating in the city and your smartphone as the key. Since then we have been on the radar in the automotive world.

What are the concrete applications of WizKey?

WizKey automates the car rental process. The process that everyone knows from the queues and small print. You can register and make reservations yourself via your smartphone, from your seat if you wish. You are not tied to a desk where you pick up the key or to a clerk who takes care of the damage together with you. No physical key is needed to open and start the car, all this is done with the app. You can take this one step further and operate unmanned rental stations that are open 24/7. Then you need a solid customer and field support. These services are available via the WizKey platform.

But they also use to 'rent' or share cars with a limited group of people. For example, pool cars at companies.

How do you distinguish yourself in the market?

Proximity to our customer: always available to answer technical and operational questions. We know from experience that technology is just a part of the story, a story that only really begins after installation. We are closely involved in the start-up of pilot projects and add-ons that often create a new usage and business culture for our client and his company. Because it is a question of extensive automation, a lot of business processes have to be adapted or set up. We support this. Customer support and field support can be taken over temporarily, ad interim. We want to guide them in the shift to their new role as service provider.

Our technology is an indispensable tool in this respect. We can adapt it very quickly to support this change process. Our technology is configurable on various business models and can then be adapted very quickly. Nobody knows the success formula for shared mobility today. WizKey is therefore built on flexibility that allows you to test new business models, react quickly and experiment in a rapidly evolving market. Not in theory but in practice. Without large prior investments.

Many car-sharing initiatives offer a great car-sharing experience: cars around the corner, refuelled and washed, which you can leave on the other side of the city. Great UX but murderous capital-intensive. We look at it from the dealer's point of view: it has to be viable for the supplier in the first place. have a combination of applications on the platform with which we can make the total picture profitable for the fleet owner.

For more information, visit

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